Last updated: September 2026 — James Wilson, One2
Last Updated: January 2026
At One2 (one2.cloud), we are committed to transparency with our readers. This page explains how we generate revenue through affiliate relationships and how this affects our reviews and recommendations.
One2 is a participant in affiliate programmes operated by various online casino and gambling operators. When you click on links to these operators from our website and subsequently register or play at their platforms, One2 may earn a commission or referral fee. This is how we fund our operations and continue to provide free, comprehensive casino reviews.
Affiliate links are typically identifiable by unique tracking codes embedded in the URL. When you use these links, the operator knows you came from One2, and we receive compensation if you meet certain conditions (such as opening an account).
Our affiliate relationships do not affect the price you pay or the terms you receive from any operator. You benefit from exactly the same welcome bonuses, promotions, and account terms as any other new player.
James Wilson, founder and lead reviewer at One2, maintains complete editorial independence despite affiliate relationships with casino operators. Our affiliate commissions are never determined by review ratings or recommendations. We do not receive higher payments for positive reviews or lower payments for critical assessments.
This separation is fundamental to our mission: to provide UK players with honest, unbiased casino reviews they can trust. James Wilson's reputation and expertise are built on objectivity, and compromising this would damage both our credibility and our long-term business interests.
We review casinos we would not recommend, and we recommend casinos regardless of affiliate commission rates. Our affiliate partnerships supplement our operations, but they do not drive our editorial decisions.
Every casino review on One2 is conducted using a consistent, rigorous methodology:
James Wilson brings over 15 years of experience in the online gambling industry. His background includes roles in casino operations, compliance, and player protection. This expertise allows him to evaluate casinos not just from a player perspective, but with deep understanding of industry standards, regulatory requirements, and fair gaming practices.
James's commitment to accuracy and objectivity is the foundation of One2's credibility with UK players and with the gambling operators we review.
We disclose affiliate relationships clearly on every relevant page. Where we have affiliate partnerships, you will see explicit notifications. We never disguise commercial relationships or use deceptive practices to drive traffic through our links.
If you have questions about our affiliate practices or would like to report a concern, please contact us directly.
We understand that affiliate relationships might raise questions about bias. We ask that you evaluate our reviews based on their consistency, detail, and alignment with your own experience. We welcome feedback and continually strive to improve our standards.
Thank you for trusting One2 with your casino research.